Previously, it had been calling for a drop of 20% to 25% in the second half of the year.
Under Armour offered Wall Street a more upbeat outlook for 2020: It now expects full-year revenue to be down by a high-teen percentage rate. The question is, though, how long will it last? But the pandemic effects - more consumers shopping online and looking for clothes and shoes to workout in - are giving Under Armour a welcomed boost. It has been heavily reliant in the past on department stores and discount chains to sell its gear, a strategy that has hurt profitability and diluted the brand's image compared with competitors including Nike, Adidas and Lululemon. The company has been working to get back to growth on its home turf.
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